Market Research, Innovation & Branding Consultancy

Your trusted Consumer Research, Product Innovation and Brand Strategy agency. We solve clients' brand, marketing, communications, and new product development challenges.

Market Research & Consumer Insight

We dig deep to uncover what people really do and why they do it.

Brand Strategy

We guide brands towards the truth of what they genuinely stand for.

Product Innovation

Innovation emerges at the nexus of market and cultural opportunity.

What Makes Us Special

Fearless Empathy

Our company is deeply rooted in people. How we can better understand them, tell their stories, and solve their everyday problems, big and small.

We are fearless in our methods to build empathy and understanding. But we are tool agnostic. From qualitative 1-2-1s and focus groups to large scale quantitative research. Ethnographies to Social media listening. Expert interviews to semiotics. Online or in person. With human skill and AI processing power. We do what's needed.

Anything to get to the truth and solve your challenge.

Then we package our work into recommendations for what comes next. We believe beautiful simplicity is the best way to ensure our work is easily actionable and socialized to make a meaningful impact on your business.

Because it is what happens next that really matters.

Candid.
Passionate.
Open. Honest.
Collaborative.
Creative. Edgy.
Grounded. Real.
A little in your face.

Stay Up To Date

Markyra believes in sharing knowledge. If you'd like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.